A calendar that gets filled
Themes, formats and a production rhythm sized to the team and the budget that actually exists, not the one in the proposal.
Growth — How it reaches people
Social Media Marketing
A publishing cadence your team can hold for a year, rather than a burst that dies in March.
- Channel strategy & content calendars
- Creative production
- Community management & reporting
- Engagement shape
- Strategy sprint, then a monthly retainer covering calendar, production, community and reporting.
- Typical duration
- Two weeks to strategy, then rolling with a quarterly review.
- Starting point
- Access to your current accounts and a look at the last six months of posting.
Overview
What the work involves.
Social accounts usually fail on operations, not creativity. A calendar nobody owns, an approval chain that takes four days, and a format that costs more to produce than the results justify. We fix that order: cadence first, then creative.
Channel choice follows where your buyers already are and what they do there. For a manufacturer that is usually LinkedIn and a slow, technical rhythm. For a consumer brand it is short video at a weekly volume that needs a production line behind it.
Community is treated as scheduled work with a rota, not a notification somebody happens to see. Response times are agreed, escalation is defined, and the questions that keep recurring become content instead of the same reply typed forty times.
Outcomes
What you get.
Creative built for the feed
Assets made to each platform's shape and pace, batched so a month of posting is produced in a few sessions.
Comments answered on a clock
An agreed response window, an escalation path for complaints, and a log of what people keep asking so it can become content.
Reporting tied to the business
Reach and engagement are reported, then read against enquiries and pipeline rather than presented as the result itself.
Deliverables
What lands in your hands.
- Channel strategy including a recommendation on what to drop
- Quarterly content pillars and a monthly calendar
- Batched creative production for each format
- Copywriting in a documented brand voice
- Community management rota with response times
- Paid amplification plan for the posts worth boosting
- Monthly report read against enquiry and pipeline data
Approach
How we run it.
Pick the fewest channels
We audit where your buyers engage and recommend closing the accounts that exist only because somebody opened them in 2019.
Set the cadence
A volume the team can sustain every month, with approval steps timed so a post does not age out while it waits for a signature.
Batch the production
A month of assets shot, written and scheduled across a small number of sessions, which is where the cost per post actually falls.
Read the response
A monthly review of what earned saves, shares and enquiries, with the next quarter's pillars adjusted to match rather than repeated.
Each phase ends with something you can read and act on. If the evidence says stop, stopping there is a supported outcome rather than an awkward conversation.
Stack
What we build it with.
- Meta Business Suite
- LinkedIn Campaign Manager
- Buffer
- Adobe Premiere Pro
- Adobe Photoshop
- Figma
- Canva
- Looker Studio
Tooling is a decision we make per project, against your constraints and whatever your team already runs. Nothing on this list is a requirement, and we will work inside your existing stack where it holds up.
Questions
What clients ask about Social Media Marketing.
The number your approval chain and production budget can carry every month without a heroic effort. For most business-to-business clients that is eight to twelve strong posts, not thirty weak ones.
For drafting variations and repurposing, yes, and a person edits everything before it publishes. Accounts that post unedited model output read like it, and audiences notice quickly.
Yes. In many engagements we run strategy, calendar and community while your designer produces assets to briefs we write.
Ready to scope Social Media Marketing?
Tell us where the work sits today and what is holding it up. We will come back with the shape of a first phase, what it would prove, and what running it takes.
+91 97915 97993