Fast on a real phone
Measured on mid-range hardware and a throttled network, not on a laptop sitting on office fibre.
Product Engineering — How it ships
Web Development
Sites that load fast on a mid-range phone, read cleanly to a crawler, and convert without a redesign every year.
- Marketing sites & web apps
- Headless CMS and e-commerce
- Core Web Vitals performance work
- Engagement shape
- Fixed-scope project with a design phase, a build phase and a post-launch tuning window.
- Typical duration
- Four to twelve weeks.
- Starting point
- A content inventory and the two or three actions the site must produce.
Overview
What the work involves.
A site has two audiences that are easy to lose: the person on a mid-range Android phone on a patchy connection, and the crawler deciding whether your page answers the query. Both are won with the same work — light pages, clear structure, honest markup.
We build on the modern React stack, render on the server where discovery depends on it, and hold the JavaScript budget down. Core Web Vitals are a build gate, not a report that arrives three months after launch.
Content stays in your hands. A headless CMS with structured content models rather than a drag-and-drop page builder, so a new landing page is a matter of filling fields instead of booking developer time.
Outcomes
What you get.
Findable structure
Server-rendered pages, sensible heading order, structured data and a sitemap that matches what is actually published.
A site your marketers can edit
Structured content models in a headless CMS, so campaigns and new pages do not queue behind an engineer.
Conversion you can see
Events wired to the actions that matter, with the funnel visible in week one rather than reconstructed six months later.
Deliverables
What lands in your hands.
- Responsive implementation across mobile, tablet and desktop
- Headless CMS setup with structured content models
- Core Web Vitals budget enforced in the build pipeline
- Accessibility pass to WCAG 2.2 AA
- Structured data, metadata and sitemap
- Analytics and conversion event tracking
- Editor guide and a handover session for your team
Approach
How we run it.
Model the content
Types, fields and relationships first, so the CMS reflects how your team writes rather than how one page happened to look in the design file.
Build to a budget
Page weight, script size and interaction cost are agreed as numbers, checked in the pipeline, and fail the build when exceeded.
Wire the measurement
Events, funnels and search visibility are instrumented before launch, so the first week produces data instead of questions.
Launch, then watch
Redirects, indexing and a fortnight of real field data before we call it finished. Launch day is the start of the measurement, not the end of the project.
Each phase ends with something you can read and act on. If the evidence says stop, stopping there is a supported outcome rather than an awkward conversation.
Stack
What we build it with.
- Next.js
- React
- TypeScript
- Tailwind CSS
- Sanity
- WordPress
- Vercel
- Cloudflare
Tooling is a decision we make per project, against your constraints and whatever your team already runs. Nothing on this list is a requirement, and we will work inside your existing stack where it holds up.
Questions
What clients ask about Web Development.
Yes. For a large editorial team it is often the right answer, and we build it headless or hardened, with caching and Core Web Vitals treated exactly as they are on a React build.
Content is mapped, URLs are preserved or redirected one to one, and we compare rankings and traffic weekly for two months after cutover so any drop is caught while it is still fixable.
Yes. Layout and creative come from our design team, or we build faithfully to a design your side already owns. Both happen roughly as often.
Ready to scope Web Development?
Tell us where the work sits today and what is holding it up. We will come back with the shape of a first phase, what it would prove, and what running it takes.
+91 97915 97993