Optimisation towards qualified leads
Conversions defined with sales and fed back from your CRM, so platforms bid for buyers instead of form fillers.
Growth — How it reaches people
Paid Ad Campaigns
Spend held to a cost per qualified lead, with the unqualified ones counted out.
- Search, display and social ads
- Landing page optimisation
- Attribution and spend reporting
- Engagement shape
- Audit and tracking rebuild, then monthly management with a formal quarterly review.
- Typical duration
- Two to three weeks to rebuild, then ongoing.
- Starting point
- Access to your ad accounts, your CRM and the last quarter of spend.
Overview
What the work involves.
Most ad accounts optimise towards the wrong event. The platform is told a form submission is a conversion, so it goes and finds people who fill in forms. The dashboard looks healthy while the sales team quietly stops calling the leads.
So measurement comes first. A qualified lead is defined with your sales team and fed back to the platforms from your CRM, which means bidding optimises towards revenue rather than activity. Budget only scales after that loop is closed.
Creative and landing pages are tested against the same number. Testing is structured, one variable at a time, run to a volume that produces a decision — and losing variants are retired rather than left running because somebody liked them.
Outcomes
What you get.
A landing page that matches the ad
Message, offer and proof consistent from click to form, which is usually the cheapest conversion improvement available.
Structured testing
One variable at a time, run to a volume that means something, with results and retirements written down.
Spend reporting that reconciles
Platform numbers reconciled against your CRM every month, so two versions of the truth never drift apart.
Deliverables
What lands in your hands.
- Account audit with wasted spend identified
- Conversion tracking and a CRM feedback loop
- Campaign structure across search, social and remarketing
- Ad creative and copy variants built for testing
- Landing page build or optimisation
- Negative keyword and audience exclusion management
- Monthly spend and cost-per-qualified-lead reporting
Approach
How we run it.
Define a qualified lead
A working session with your sales team to agree what counts, then the tracking that sends that judgement back to the ad platforms automatically.
Rebuild the account
Campaigns grouped by intent and margin, with exclusions that stop budget reaching audiences and regions you cannot serve.
Test in sequence
Creative, offer and landing page tested one variable at a time, at volumes that produce a decision rather than a hunch.
Scale what clears the number
Budget moves towards the campaigns holding the cost per qualified lead and pauses on the ones that only hold volume.
Each phase ends with something you can read and act on. If the evidence says stop, stopping there is a supported outcome rather than an awkward conversation.
Stack
What we build it with.
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Tag Manager
- Google Analytics 4
- HubSpot
- Google Merchant Center
- Looker Studio
Tooling is a decision we make per project, against your constraints and whatever your team already runs. Nothing on this list is a requirement, and we will work inside your existing stack where it holds up.
Questions
What clients ask about Paid Ad Campaigns.
Enough that a test reaches a meaningful result inside a month, which depends on your cost per click and conversion rate. We work that floor out from your numbers on the first call, and if the budget sits below it we say to wait.
Yes, and we prefer to. Ad performance is capped by the page, and splitting the two across teams usually means nobody owns the conversion rate.
A flat management fee rather than a percentage of spend, so our incentive is the cost per qualified lead rather than a larger budget.
Ready to scope Paid Ad Campaigns?
Tell us where the work sits today and what is holding it up. We will come back with the shape of a first phase, what it would prove, and what running it takes.
+91 97915 97993