An institution's admissions cycle is a sales funnel that nobody is allowed to call one. Enquiries arrive from campaigns, portals, walk-ins, alumni referrals and consultants, land in a shared WhatsApp number and a counsellor's phone, and are worked from memory. The funnel becomes visible in the last three weeks before the cut-off date, which is exactly when it is too late to change anything.
The rest of the year, the load moves to administration. Attendance, internal marks, circulars, letters, course-outcome mapping and the standing evidence requirement of NAAC, NBA and the regulator sit on the same faculty who are meant to be teaching. Most of that work is retrieval and assembly — the two things a well-scoped system is genuinely good at.
We treat student-facing work with more care than commercial funnels. Applicants are often minors, the data is family financial data as much as academic data, and evaluation is a place where a model belongs nowhere near the final mark. Assist the counsellor, assist the faculty member, and keep the decision with the institution.